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Description

It's not about where we are; it's about where we're going!! Byte by byte, we're feeding the world's largest restaurant company. The company started the journey when YUM! DIGITAL & TECHNOLOGY was incorporated in April 2021 after acquiring Kvantum. At Yum! We're creating competitive advantages and driving unit economics for 50,000 restaurants around the world, making it easier for customers to order the chicken, pizza, tacos and burgers they crave in more than 150 countries and territories. Yum! Brands' global technology strategy, in partnership with the KFC, Pizza Hut, Taco Bell and The Habitat Burger divisions, is focused on providing a best-in-class digital journey across mobile, online, delivery and restaurant operations. The addition of Kvantum business to the Yum! Portfolio builds on the Company's recent technology, as Kvantum is an artificial intelligence-based consumer insights and marketing performance analytics company. Kvantum's proprietary technology, combining machine learning and econometric modeling into its Marketing Performance Analytics Platform in a seamless manner, can measure the effects of marketing tactics in a designated geography across owned, paid and earned channels. Yum! Brand has been working with Kvantum in several international markets and plans to leverage its services globally to enhance the Company's ability to apply powerful consumer insights and data analytics to enable data-driven marketing decisions to increase sales and better leverage media budgets. Yum! Brands estimated that the acquisition will have an immaterial impact and will accelerate the Company's ability to grow digital sales as they are deployed over time in markets around the world. Why Yum! Digital & Technology? Impact on the World Work With Smart, NICE People Build Something New Come for the Startup, Stay for the Corporate Comforts