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My father, Dr. Luis F. Samson, Sr., and three other pioneering men: Atty. Liberato Ll. Reyna, Sr., Dean Basilio Fernandez, and Dean Servillano Romasanta founded the University of Luzon as the Luzon Colleges of Commerce and Business Administration in 1948 which was later renamed the Luzon Colleges in the early 1950s as an exponent of Philippine nationalism and culture in this part of the country. Together, they labored tenaciously with an abiding faith and incurable optimism for an educational system that would produce the noblest in the Filipinos. They ventured into an educational odyssey believing in the truism that education is deeply rooted in democratic philosophy…that the democratic way of life requires an educated citizenry capable of actively participating in the affairs of the State. The basic foundation of true democracy in this country can only be insured or safeguarded by raising our people's general intelligence level. Now more than ever, the University faces the vicissitudes of the future starkly with undiminished hope and optimism as it enters its 68th fruitful year of committed, dedicated, and devoted service in the education of our people. We remain undaunted by the challenges that lie ahead for we believe in the capabilities and potential of the Filipino. As the newly installed president of this revered academic seat of higher learning, I reaffirm my commitment to the noble cause of true education. May I, therefore, extend a glad hand to our youth all over the Region and beyond to come and enroll with us – to slake their thirst for knowledge at UL and be the best that they can be!