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PURE BREEDER Superior quality, tenderness, and great taste for over almost four decades, due to extensive care at breeding and hatchery farms, and using the latest automation and technology. NATURAL FEED The quality of food relies on the quality of the feed. This is why we offer our chicken only the healthiest vegetable diet, rich in proteins and minerals, and pure water. SUPERIOR PRODUCT Extending over an area of 1 million sq. meters, our processing technology adheres to global standards, providing products with the finest taste, packaged and wrapped with advanced breathable films. Superior quality, tenderness, and great taste for over four decades, due to extensive care at breeding and hatchery farms, and using the latest automation and technology. The quality of food relies on the quality of the feed. This is why we offer our chicken only the healthiest vegetable diet, rich in proteins and minerals, and pure water. Extending over an area of 1 million sq. meters, our processing technology adheres to global standards, providing products with the finest taste, packaged and wrapped with advanced breathable films. Consumer health is our priority, which is why we have embraced the Total Quality Management approach. Detailed and highly accurate tests are carried out at our laboratories and with the support of the best labs in the Kingdom – AsurQuality Motabaqah, ALS Arabia, SGS, and IDAC – to ensure the production of healthy chicken.