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About Easa Husain Alyousifi & Sons Co. Established in 1955, Easa Hussain Al-Yousifi & Sons co. now operates one of the largest, most diverse commercial enterprises in the Middle East. Besides National Panasonic and Sharp brands the establishment also represents Philco Appliances, York Central Air-conditioners, IBM computers, and a host of other multi-national manufacturers. What started over 50 years ago in a small shop has developed into a Kuwaiti conglomerate with more than 1600 full time employees, a network of some 200 distributors in Kuwait and growth into other commercial areas. Easa Hussain Al-Yousifi also has branches located in the U.A.E. Mission: Here at Easa Husain Al-Yousifi & Sons, is to improve the quality of life of our customers. We do so directly by providing them with a vast range of excellent yet affordable consumer and commercial products and services. We do so indirectly by participating in community service projects. Values: At Easa Husain Al-Yousifi & Sons, our business practices adhere to the strictest ethical standards. While we are constantly looking for new ways to do business, we choose the products and services we offer for the benefits they can provide to our customers. Though our customers are our prime focus, we value our employees as our greatest asset. We ensure, through careful training and nurturing, that their lives are enriched as we are sure that this will be passed on to our customers as high quality service. Our corporate values are expressed in our motto: "Serving people to improve quality of life." A corporate identity based on our strong value system enables us to consolidate our position of market leadership in Kuwait and strengthen our relationship with our principals.